Banks use a direct sales force and telesales for effective sales coverage. While the branch is an effective channel to solicit walk-in customers; the direct sales and telesales channel is used to proactively source external customers. Banks have direct sales and telesales teams for its personal finance, credit cards, home finance and auto finance products. As the sales infrastructure of banks is ramped up to meet business challenges; the significant business growth achieved by the Retail bank is a reflection of its investment in its sales channels.

Momenta is one of the most premium Direct Sales Team providers in the Middle East. With extensive practices of human resource selection, recruitment, training and induction, Momenta is adept at provisioning trained sales staff for banks and financial institutions across the region.

We have recently introduced an on-going practice of Sales Coaching. A team of sales coaches were bought onboard to bring a sales culture and improve sales techniques of the sales staff, especially the branch frontline staff. Intensive training (both classroom and on-job) is imparted on an on-going basis as part of a continuous improvement program.